The Best Keywords to Target
One of the most crucial steps of an SEO campaign is conducting keyword research and then selecting the keywords that will be targeted throughout the campaign. The keywords ultimately set the foundation for any future SEO success, which is why they need to be chosen wisely. You never want to rush the keyword research process or avoid it altogether thinking that you already know what keywords should be targeted. During the keyword research process you may end up with a long list of potential keywords. That doesn’t mean that they should all be used. You are really only able to target a limited number of keywords on the site, so it’s important to select the very best ones.
The best keywords to target for SEO:
Relevancy is always the most important thing to consider. A keyword might look attractive based on search volume or competitiveness but if it doesn’t accurately reflect the content on the page, it’s not a good keyword to target. If you target keywords that aren’t totally relevant to what you have to offer, but think they are still good because they will at least get people to the page, that is the wrong approach. Once people get to the page they will be looking for exactly what they searched for. If your content doesn’t exactly provide that, the visitor will be frustrated, bounce from the page, and not convert. Even if the most relevant keywords have lower search volume, they will at least be an accurate reflection of what you have to offer and will get visitors to the site that will be more likely to convert.
Have search volume
This can be difficult in some industries, especially if you are in a very niche industry or if you are introducing something new to the market. In order to get visitors to the site from organic search, you will need to be targeting keywords that are actually being searched for. This is where the data from the keyword tool comes into play. You will need to find a balance between keywords that do have search volume and the ones that are “new” and being introduced to the market. As you create content and there is more awareness surrounding what you have to offer, you’ll find that the new terminology gradually will generate more search volume.
Aren’t too competitive
If you are new to the SEO game you have some catching up to do. It’s likely that your competitors that have had a website and done SEO over the years are already doing quite well for the “money” keywords. It’s going to take some time to catch up. If the industry is very competitive, it could take years or more. The keywords to focus on at the onset of an SEO campaign fall somewhere in the middle and are called mid-range keywords. They have search volume, meaning that people are searching for those terms, but they aren’t nearly as competitive and you will be able to gain some traction for them.
Categorized in: Keyword Research
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