The Benefits of Blog Commenting
Writing by Brick Marketing in Social Media
Any online marketing professional that knows what they are talking about will tout the benefits of business blogging. It’s a great way to establish your business as a thought leader in a particular industry, drive traffic to your website, and improve link building efforts for SEO. While it’s obviously important to spend time writing content for your blog, it’s also important to promote the blog and get your name out there in the blogging community in your niche. In addition to being active in social media, another great strategy is to regularly post comments on other industry blogs. Blog commenting allows you to:
Improve Visibility
People browsing blogs that are related to your industry might be looking for the products or services that you provide. Maybe they haven’t found your blog yet. Getting your name in front of them is an important first step. You never know who could be browsing the blog comments.
Establish Credibility
When it comes to blog commenting it’s important to add to the conversation. Read the post thoroughly and contribute a thoughtful comment that will encourage additional comments from others. If it seems like you “know your stuff”, it’s a great way to market yourself or your brand or company.
Form Relationships
Commenting on blogs is a great way to get noticed not only by prospects but also by other industry bloggers of influence. Over time, a friendly relationship may grow and lead to new business opportunities or even guest blog posting opportunities.
Build Links
Many blogs allow you to include a website link with your blog comment. This will help build a link portfolio and generate traffic to your blog or website by making it easy for someone to click over to learn more about you.
Like blogging, blog commenting requires time and dedication. Set aside time to do it at least weekly. Spend an hour or two commenting on industry relevant blogs. In the beginning it will take more time to research these blogs, but create a spreadsheet and eventually you will have a list of quality blogs to visit on an ongoing basis.
