Writing by Brick Marketing in B2B SEO Marketing
It’s advisable for businesses of all sizes and industries to be involved in social media. After all, social media is where the people are. It’s a misunderstanding that social media is better suited for B2C marketers, because B2B decision makers are still consumers too- aren’t they? B2Bs can find success in social media as long as they are willing to take the time to understand the medium and invest in executing a strategy. Here are 5 important B2B social media marketing guidelines to follow:
Join the Right Networks
There are so many social networks that exist today that it can make a marketer’s head spin. When developing a social media strategy it’s important to be active in the social networks that make the most sense for your brand. Facebook is obviously the largest social network, but due to its size there is a lot of noise and distraction and it may not be the best place to spend the majority of your social networking time. Do some research to find where your target audience is spending their time. Some industries have niche social networks that may be beneficial.
Show Some Personality
B2Bs can get a bad reputation for being boring when it comes to marketing. That doesn’t have to be the case, and certainly shouldn’t be in social media! Social media is about being social and provides a great opportunity to “humanize” your brand. Ultimately, people want to buy from other people. Instead of hiding behind a company logo in social media, introduce followers to the people that work at the company.
Have a Conversation
Don’t just use social media as a promotional tool. Spend time cultivating relationships with followers. Ask them questions and encourage feedback. B2B decisions are typically more involved than B2C decisions. A positive relationship can be a contributing factor towards deciding to do business with a company.
In addition to connecting with current and potential clients and customers, social media is also a great way to network with other professionals and influencers in the industry. Getting noticed by industry bloggers and reporters can lead to additional marketing opportunities.
Produce Quality Content
Social media posts should be a mix of conversation and content, not one or the other. Ultimately, you want your social followers to become more. You want them to convert. To help get them over to your site, include links to blog posts, white papers, E-books, etc.