Writing by Brick Marketing in B2B SEO Marketing
There’s a reason that YouTube is the second most popular search engine after Google. People like to watch videos, whether it be for fun or educational purposes. There seems to be a misconception that marketing videos are more of a B2C thing. Not true. After all, businesses are made up of people (consumers) and they all have different tastes in how they prefer to receive information. Just because others in your industry aren’t making videos, it doesn’t mean that you shouldn’t make them either. In fact, creating a video may help get you noticed. Decision making business professionals are busy people. They may appreciate that they can get the information they need by watching and listening to a short and engaging video instead of having to comb through document after document to find what they are looking for. An SEO campaign is focused on creating content that can be found in the search engines and videos count. So, why not get started?
Here are 5 B2B SEO video ideas:
People like to work with other people. Interviews of key personnel that potential clients or customers will be working with go a long way in establishing trust. It helps to put a face to a name. Of course, the employees should come across as friendly and approachable. Don’t create a video featuring Grumpy Hank from Sales!
Using simple camera equipment, film every webinar that is conducted by your business. It’s very likely that more people wanted to attend than were able to.
Training Sessions/Product Demo
Some people are visual learners that would much rather watch a video that explains a particular process instead of reading a manual or guidebook. Take the time to record a video that actually shows how your product works and what it is capable of. Seeing is believing.
Trade Show Appearances
Does your business attend lots of tradeshows? Does anyone from your company speak at these industry events? If so, that speech makes for great video content! Why should that speech only be heard by the hundreds of people at the event when it can be seen and heard by thousands of potential prospects online?
Hopefully you have a handful of extremely happy customers that have benefited greatly from the products or services that you offer. Ask them if they’d be willing to go on camera outlining their experience.
Since B2B target audience members are often pressed for time, it’s important to keep B2B videos short. If the video content is long, like an hour training session, break it up into shorter segments that can be watched at different times.