B2Bs, Who Is Your Biggest Competition Online?
Writing by Nick Stamoulis in B2B SEO Marketing

Let’s start with a very basic marketing question that I’m sure most B2B marketers can answer—what other companies are your biggest competition offline? Who are you neck and neck with when it comes to reaching your target audience? Next marketing 101 question—are those brands the same as your biggest competitors online? Many B2B businesses have been surprised to find that even though they may be a powerhouse when it comes to the offline world, when they decided to take their business online there was a whole new set of competitors to contend with and their online brand wasn’t nearly as strong as their offline brand was. This is exactly what happened to B2B client of mine a few years back. My client’s company operates in the foodservice industry, manufacturing equipment used by restaurants, bakeries, fast food chains and the like. The company has been around since the 1940s and is the CLICK HERE TO READ MORE...










