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Evergreen Content Provides Lasting SEO Value

Writing by Nick Stamoulis in Content Marketing

Evergreen Content Provides Lasting Value

For year two of their B2B SEO strategy, I recommended that one of my clients invest more in content marketing. We had been trying to get a steady stream of content going live on their blog for some time but internal red tape and the review process meant that it usually took 2-3 weeks (if not more) to get one blog post approved and published. Even after my team offered to handle the content creation for them, my client just couldn’t get the ball rolling when it came to content marketing. Luckily, a few months ago this client got a new VP of Marketing that is definitely in favor of investing more time and effort into content marketing, especially evergreen content that can provide lasting value to the company and their SEO program. In just a few months of consistent content creation their organic traffic is up and blog CLICK HERE TO READ MORE...

How to Keep Your Anchor Text Linking Safe

Writing by Brick Marketing in Link Building

How to Keep Your Anchor Text Linking Safe

Content has become an essential part of SEO. Content is what gets indexed and found by the search engines. It also helps to build an inbound link portfolio. Content that includes links that is shared on other sites gets an inbound link from that site and can also help to generate traffic. In the wake of the Google Penguin update, website owners became hesitant regarding anchor text since many sites were handed penalties for “unnatural linking”. Anchor text linking doesn’t need to be abandoned completely, though. It’s just important to take a different approach. When linking within content, utilize all of CLICK HERE TO READ MORE...

Purpose-Driven Content Marketing Basics

Writing by Brick Marketing in Content Marketing

This is a guest post by Steve Klinghoffer of WPI Communications, Inc. All writing requires two components: an audience and a purpose. A writer who forgets or confuses one of those two elements runs the risk of boring or outright alienating a reader. When creating content, it is important not only to create a large readership but to choose a goal for the content to achieve. So before creating that newsletter, ask yourself a question: Whom do I want to read this and what do I want them to do afterward? That task sounds easy but can be challenging CLICK HERE TO READ MORE...

Why SEO is Slow

Writing by Brick Marketing in SEO

Why SEO is Slow

One of the most important points that we try to make to prospective SEO clients is that SEO is a slow process. It’s not the kind of marketing tactic that’s going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take many months or possibly even years to start to see that return. Obviously this is very frustrating to clients who want to know, “why is SEO so slow?!” Here are 3 reasons why SEO is slow: Trust is hard to achieve The search engines want to rank the sites that CLICK HERE TO READ MORE...

Blog Posts to Read for May 23, 2013

Writing by Brick Marketing in Internet Marketing

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 5 Ways to Bond with Your Blog’s Audience By: Henneke of Copyblogger 5 tips to help engage with your readers and make them feel at home on your blog. Practical Tips for Modern SEO From the Best Minds in Europe By: Kieran Flanagan of HubSpot 5 of the top SEO minds in Europe share their expertise on what a SEO CLICK HERE TO READ MORE...

Stop Expecting Instant SEO Success!

Writing by Shawna Wright in SEO

Stop Expecting Instant SEO Success!

When it comes to SEO success site owners have to be patient. As frustrating as it is to hear, SEO is a long term process that builds on itself over time. Momentum doesn’t come quick or easy but you have to remember that every little win each month (a few extra visitors, new keywords or referral links) in a step in the right direction. SEO is a marathon, not a sprint, so it’s best to buckle in for the long haul and stop looking for ways to ensure instant SEO success. Real, lasting SEO success comes to those who invest CLICK HERE TO READ MORE...

What Should Dictate Your B2B Content Strategy?

Writing by Brick Marketing in B2B SEO Marketing

What Should Dictate Your B2B Content Strategy?

In order to market your business properly online today it’s necessary to be creating quality content on a regular basis. In addition to helping your search and social visibility, the purpose of this content is to share your expertise in a specific industry in order to gain trust among target audience members. Content is especially important in the B2B sector, where the products and services offered are more complex and decisions made have implications on business. There are different ways to approach a B2B content strategy, what’s best? What should dictate it? Because content and SEO are CLICK HERE TO READ MORE...

Interview with Nathan Safran of Conductor, Inc.

Writing by Nick Stamoulis in Expert Interviews

Interview with Nathan Safran

Recently I had the chance to interview Nathan Safran. Nathan is Director of Research at Conductor, Inc, an SEO technology company in New York, authoring insightful research on trends in the natural search industry. He is a monthly columnist at SearchEngineLand and Search Engine Watch and a a former Analyst at Forrester Research. Nathan has been quoted as a subject matter expert in the Wall Street Journal, USA Today and Fortune magazine. Thanks so much to Nathan Safran for spending the time to answer all of my questions! :) Question: As the Director of Research for Conductor, Inc., CLICK HERE TO READ MORE...

What is the Focus of Your Website?

Writing by Brick Marketing in Internet Marketing

What is the Focus of Your Website?

When a prospective SEO client fills out a lead form or calls in to inquire about our services the first thing that we do is take a look at their website. Obviously we want to know what we might be dealing with. The first question that we hope the website will answer is, “what do they do?” There have been more times than you’d imagine that it has taken entirely too long to figure out. If we can’t figure it out or don’t know how to categorize the business, it’s likely that the prospect’s target audience CLICK HERE TO READ MORE...

What’s New in SEO for May 21, 2013

Writing by Brick Marketing in SEO News

We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: A Multi-Screen and Conversational Search Experience Google previewed what this conversational experience will look like in Chrome on your desktops and laptops, taking Google voice search from your mobile device to your computer. Live from Google I/O: Mo’ Screens, Mo’ Goodness A list of some of the announcements from the Google I/O developer conference including Google Play Music All Access and updates to Google+ and Google Maps. WHAT'S NEW CLICK HERE TO READ MORE...

How to Improve a Blog Post for SEO

Writing by Brick Marketing in SEO

How to Improve a Blog Post for SEO

There are many reasons to create and maintain an active blog on your business website. It serves as an additional resource and source of information for website visitors. It helps to display the authority and knowledge that you have on a specific topic. It also is beneficial for SEO reasons. The search engines prefer websites that stay “fresh” and continually update and add new content. Each blog post is a new page that can rank for targeted keywords. Here are 4 ways to improve a blog post for SEO: Create an SEO focused title There are CLICK HERE TO READ MORE...