Need Help with Your Search Engine Optimization?  Contact SEO Services Firm, Brick Marketing!

Need SEO Help?

Call Toll Free: 877-295-0620
info@brickmarketing.com

Request an SEO Proposal

5 Ways That Content Can Capture Attention

Writing by Danielle Bachini in Content Marketing


5 Ways That Content Can Capture Attention

Content needs to be shared in the right channels in order to capture the attention of target audience members, but there are additional things that you can do to stand out in those channels. Remember, the Internet is full of distractions and noise. It’s necessary to do everything possible to increase the click through rate of content. Here are 5 ways for content to capture attention: Engaging headline The headline of your content is essentially what will convince someone to click through to read more or skip over it. It needs to be engaging and capture the interest of your target audience. The same concept is true for email subject lines and social media posts. Numbers work well in a headline. If something is numbered that means that the content will be organized in list form. This makes it that much easier to browse, which is appealing to people with limited time. CLICK HERE TO READ MORE...

Setting Up Goals in Google Analytics

Writing by Shawna Wright in SEO


Setting Up Goals in Google Analytics

Obviously driving more organic traffic to your website is a huge goal for any SEO program, but driving more traffic only matters if it's the RIGHT traffic. And the right traffic needs to convert! More website managers look primarily at closed sales to determine success, but there are a lot of micro-conversions you can track along the way to see how well your new organic traffic is converting. Remember, depending on what you are selling most people will need more than just a few minutes to decide to buy; they might have to visit your website time and time again CLICK HERE TO READ MORE...

Why Nofollow Links Should Be a Part of Your SEO Program

Writing by Nick Stamoulis in SEO


Why Nofollow Links Should Be a Part of Your SEO Program

By adding the nofollow attribute to a link (rel=”nofollow”) you are essentially telling the search spiders to not follow that link or consider it when determining how trusted that web page that is being linked to is. Initially, from an SEO standpoint this type of link seems to have no value. “Why would I want to build links that aren’t passing any link trust my way?” you might be wondering. Well, nofollow links have other benefits and can indirectly help your SEO campaign. Here are the 2 primary reasons why nofollow links should be a part of your SEO program: They keep CLICK HERE TO READ MORE...

What’s New in SEO for April 14, 2014

Writing by Brick Marketing in SEO News


Want to see what's new in SEO? We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Accessing Your App Content in Google Search—Now Global, and With More Apps Back in December, Google allowed for direct links in Google Search results to the apps on your android phone. This month they've added 24 more apps including AOL, Eventbrite, and The Huffington Post. WHAT'S NEW THIS WEEK WITH BING: Making Search More Personal Microsoft releases its own personal assistant for Windows CLICK HERE TO READ MORE...

Getting Strategic with Your Content Marketing Campaign

Writing by Shawna Wright in Content Marketing


Getting Strategic with Your Content Marketing Campaign

In a perfect world (the kind Google wishes we all worked in anyway), no site would actively build links; they'd simply create great content and let it earn natural links over time. And while there is no denying the SEO power of a great piece of content, most businesses can't afford to create content and just wait and see what happens. That's why strategic promotion is so important. Creating great content is half the battle (and sometimes the most difficult half!), but if you aren't promoting and pushing that content than you aren't going to get the return you deserve CLICK HERE TO READ MORE...

Understanding What Content Topics Work Best

Writing by Nick Stamoulis in Content Marketing


Understanding What Content Topics Work Best

One of the most difficult things about content marketing is deciding what topics to write about. Many businesses tend to overthink it, which usually results in content marketing not getting done at all. No matter what line of business you are in, there is plenty of information to share with your target audience members. As you get into the swing of content marketing and are actively sharing and promoting your content, you can start to look at trends that can help to guide you in the right direction going forward. Not all of your content is going to be a CLICK HERE TO READ MORE...

How to Know When Your Facebook Fans Are Most Active

Writing by Danielle Bachini in Social Media


Fans online

Facebook is the number one social network, which means that you should be utilizing it for your business. No matter what industry you are in, your target audience is using Facebook in some capacity. It’s a great place to share your content and interact with current and potential clients and customers. To be efficient with your Facebook posts it’s necessary to understand the behavior of your Fans. When are they using Facebook? This information can be now found within Facebook Insights and can be used to decide on the optimal times to post your content. To find this information, click CLICK HERE TO READ MORE...

Getting Out of Your Link Building Rut

Writing by Shawna Wright in Link Building


Getting Out of Your Link Building Rut

Every marketing manager or site owner in charge of link building is bound to find themselves in a link building rut sooner or later. Since Google has made building "natural" links so much harder than it used to be, finding new and valuable link building opportunities is more like looking for the proverbial needle in the haystack than ever. Everyone has bad days where they feel burnt-out; the passion is gone, the inspiration is waning, and the thought of building another link make your stomach hurt a little bit. You're in the link building rut. As link building expert CLICK HERE TO READ MORE...

Things that Hinder Enterprise SEO Success

Writing by Nick Stamoulis in SEO


Things that Hinder Enterprise SEO Success

At first glance you’d think that it’s much easier to execute an enterprise SEO campaign compared to a small business or SMB SEO campaign. Enterprise organizations have bigger budgets and more resources which should translate into a powerful SEO campaign that delivers results. In theory this is true, although when it comes to SEO enterprise organizations have a bad habit of getting in their own way and hindering SEO success. Here are 4 things enterprise organizations are guilty of doing which slows SEO success: Have a lengthy approval process Every item within an SEO campaign needs to be approved in order to CLICK HERE TO READ MORE...

How to Make the Most of Your Content Marketing Efforts

Writing by Danielle Bachini in Content Marketing


How to Make the Most of Your Content Marketing Efforts

A successful online marketing campaign involves the ongoing creation of content. Content must be published across the web in order to improve visibility among target audience members. Content creation is a necessary component of an SEO program since it’s what generates natural inbound links. If you are going to invest in content marketing, it’s worthwhile to make the most of it. Here are 5 ways to make the most of content marketing efforts: Find the right balance Businesses often fall into two categories when it comes to content marketing. Some businesses aren’t creating enough content while others are creating too much. It’s obvious CLICK HERE TO READ MORE...

How to Stay Out of Trouble When Publishing a Press Release

Writing by Nick Stamoulis in Content Marketing


How to Stay Out of Trouble When Publishing a Press Release

Press release distribution was once a strong weapon in an SEO arsenal. Publishing a press release provided an easy opportunity to get a page of content out there on the web that included links back to your site, and not just any type of links, but keyword anchor text links that told the search engine spiders what the page being linked to was about. Best practice was to include one link per 100 words. So, if you published a 500 word press release that meant you could get 5 links back to your site! It was SEO gold. However, this CLICK HERE TO READ MORE...

Buying Links on Top News Sites? Stop the Real Spammers

Writing by Nick Stamoulis in SEO


Buying Links on Top News Sites? Stop the Real Spammers

A few weeks ago I was elected to the SEMPO Board of Directors. I have been working in the Internet Marketing and SEO world since 1999 and started my own SEO firm back 2005. And while I love what I do and I love helping clients build their online brand presence I have always been rather low-key. I prefer to be behind the scenes and just focus on my company and my clients, and not so much on making a "name" for myself in the SEO industry. However, after being a member of SEMPO for years I decided that this CLICK HERE TO READ MORE...

Organic Recovery Takes Time

Writing by Shawna Wright in SEO


Organic Recovery Takes Time

When we first started working with this new client back in July 2013, one of the first things we uncovered was that the site had been hit with a partial manual penalty for unnatural links. Turns out, their old SEO provider was building links like it was the Wild West (and not telling them what kind of links were being built for "proprietary reasons") and Google finally caught on to what he was doing. The client hadn't even realized they were hit until we caught it! Thus began a 5 month long recovery process, which involved no less than 5 CLICK HERE TO READ MORE...

Who Are Your Real Online Competitors?

Writing by Nick Stamoulis in Internet Marketing


Who Are Your Real Online Competitors?

Marketing 101 involves identifying your competitors and analyzing their strengths and weaknesses compared to your own. What are they better at than you? What unique niche can you carve out for yourself? How can you steal away some of their market share? Who is trying to steal away your own market share? But when it comes to succeeding online it’s important to remember that your major offline competitors might only be a tiny blip on the online landscape. And just because you offer the same products/services as someone, that doesn’t automatically mean they are one of your real online competitors. For CLICK HERE TO READ MORE...

How Do You Determine Social Media Success?

Writing by Shawna Wright in Social Media


How Do You Determine Social Media Success?

In a previous post we discussed how one tweet does not usually turn into one sale. Being active on social media can generate a lot of positive outcomes for your brand, but a direct contribution to your bottom line is usually not one of them. For most businesses, even B2C retailers, being active in social media helps them connect with their target audience time and time again, drive people back to their site, build their social reputation, and more. But when it comes to generating sales social media marketing has a more round-about impact. Sites that expect to get CLICK HERE TO READ MORE...

Getting Smart with Your B2B Blogging

Writing by Nick Stamoulis in B2B SEO Marketing


According to HubSpot, companies that blog have 97% more inbound links than those that do not. HubSpot research also indicates that 92% of companies who blogged multiple times a day have acquired a customer through their blog. But it’s important to mention that just because you publish something that doesn’t automatically make it anything special. In 2012, eMarketer reported that there are 31% more bloggers today than there were three years ago and we can only assume that number has grown by even greater leaps and bounds since then. With so much content going around B2B marketers have to CLICK HERE TO READ MORE...

Cast a Wide Content Net to Increase Sales and Traffic

Writing by Danielle Bachini in Content Marketing


Cast a Wide Content Net to Increase Sales and Traffic

One thing you need to be careful of when it comes to content marketing is getting into a content marketing rut, where you post and share your content to only a select few places over and over again. It’s recommended to create blog posts on your site and share them on your Facebook, Twitter, LinkedIn, and Google+ pages, but if that’s all you are doing you are limiting your exposure. This is especially true since not all of your social followers are even going to see what you post. Facebook uses its EdgeRank algorithm to determine who should see what CLICK HERE TO READ MORE...

Carrying a Big Content Stick

Writing by Shawna Wright in Content Marketing


Carrying a Big Content Stick

Theodore Roosevelt's foreign policy boiled down to the now iconic phrase, "speak softly, and carry a big stick.” The basic meaning behind the phrase was to work for peace, but be sure to the military power behind you to make things happen. While I’m not saying you need an army in order to make your presence felt online, the slogan can apply, in a round-a-bout way, to your content marketing efforts. Your “big stick” is the content you are creating, publishing, and promoting on a daily basis. As Jessica Lee of bizbuzzcontent pointed out; It’s not always about being the CLICK HERE TO READ MORE...

If You Want Great Links You Have to Ask for Them

Writing by Nick Stamoulis in Link Building


If You Want Great Links You Have to Ask for Them

A few weeks ago I came across this great post by link building expert Eric Ward on Search Engine Land. In it he discusses how many traditional link building tactics are no longer valuable for SEO. And if that's the case, if everything we knew to be true about link building is no longer applicable, is link building really dead? As he said; Stop all your linking and publicity related activities. You now have one single solitary content mission: Be awesome. Be awesome and the world will find and share that awesomeness But in his article Eric pointed out how he CLICK HERE TO READ MORE...

B2B Social Advertising is For Long Term Leads

Writing by Danielle Bachini in B2B SEO Marketing


B2B Social Advertising is For Long Term Leads

A business is expected to have a social media presence today. In addition to looking at a company’s website for more information, a prospect will also check out social media pages while they are conducting their research. A social media page is where a company can share updates and links to content that target audience members would find beneficial and also where a company can engage in a dialogue with followers. Of course, in order for social media pages to have the biggest impact, the company must have a social media following. One way to earn more social media followers CLICK HERE TO READ MORE...

Consume Content to Create Content

Writing by Nick Stamoulis in Content Marketing


Consume Content to Create Content

Probably one of the biggest challenges that our clients face when it comes to content creation is generating a list of topic ideas. With a list of topics, you always know what you will be writing about which means that it takes less time. In a recent interview with Rebecca Lieb of The Altimeter Group, we asked, “You’ve been producing content for a lot of top industry sites including SearchEngineWatch.com, ClickZ, iMediaConnection, and MarketingLand. So many others struggle with content creation; how do you keep coming up with new ideas for all of these sites?” Her response: A whole lot of CLICK HERE TO READ MORE...