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The Reality of What SEO Success Looks Like

Writing by Danielle Bachini in SEO


Success

SEO requires a significant investment. If a company is going to handle SEO in house it means that current employees need to be properly trained and have adequate time to dedicate to SEO efforts or it means that new employees will need to be hired. If a company is going to outsource SEO, it means sending a portion of the marketing budget each month to the SEO agency. No company is going to throw money at something without expecting it to succeed over time. That’s why it’s so important to establish realistic SEO success metrics at the onset of an SEO campaign to ensure that everyone is on board and in agreement. Here’s what Marios Alexandrou, East Coast Director of SEO at STEAK Search Marketing had to say on the topic: It’s important to establish success metrics before starting an SEO campaign. Only then can you argue that your CLICK HERE TO READ MORE...

Are The Right People Finding the Right Page On Your Website?

Writing by Nick Stamoulis in SEO


Web Page

Just the other day I was talking with one of our full service SEO clients about the progress of their new site. This company, a staffing agency, operates in multiple verticals, so their SEO program has a lot of ground to cover. I noticed in their Google Analytics account and Webmaster Tools data that one particular vertical seemed to be doing really well organically. Since the beginning of the year one of their staffing pages in that category has pulled thousands of organic visitors, when before it was hardly getting any organic traffic. That's exactly the kind of growth we CLICK HERE TO READ MORE...

New B2B Social Followers Aren’t Ready to Buy

Writing by Danielle Bachini in B2B SEO Marketing


Buy Now

There are plenty of differences between B2C social media marketing and B2B social media marketing. One difference that B2B marketers need to keep in mind is the demographic of their social media followers. For B2Cs, social followers mostly consist of current customers- people that have been happy with a previous purchase and would like to continue to buy from the company. They follow the company to learn of new products, learn about promotions and sales, and to find coupons or other discounts offered to social media followers only. B2B social followers are a very different type of audience. In many CLICK HERE TO READ MORE...

What to Look for in a Web Hosting Company, Part 2

Writing by Brick Marketing in Web Development


160840867

When it comes to hiring a business services company, you never want to rush into a contract. Whether it is for finance, advertising, or even office supplies, it is important to weigh all of your options before signing your name on the dotted line. This is especially true for selecting a web hosting company. There are many variables that need to be considered when selecting the company that is going to be responsible for keeping your website “alive.” Here are two more items to consider when looking for a web hosting company: Will They Help You Understand All Your Options? Years ago websites CLICK HERE TO READ MORE...

How Is Your Audience Searching?

Writing by Shawna Wright in Keyword Research


Search

One of the biggest mistakes a site owner or marketing manager can make when it comes to their SEO is assuming they know how their audience is searching. While you can certainly make a few educated guesses, you can't just blindly target various keywords and search queries if you don't have the data to back it up. For instance, you might offer "small business accounting services" because technically, any company with fewer than 500 employees can qualify for many U.S. Small Business Administration programs. However, there is a big difference between the needs and attitudes of a company with 400 CLICK HERE TO READ MORE...

Google Algorithm Update and Changes Affecting Local Search

Writing by Michael Lupacchino in SEO


Local Search

Google is undoubtedly the King of the Internet and any time they make a change, it in one way or another impacts SEO. Within the past two months, Google has released a few changes that affect local search. In June 2014, Google rolled out a new feature called My Business, replacing Google+ for Business. More recently, Google released a new algorithm update that is actually boosting local search. Here is how both updates impact SEO - especially for local search. Algorithm Update for Local Search Google released an algorithm update specifically focused on local search. Search Engine Land is nicknaming this CLICK HERE TO READ MORE...

3 Things You Need to Understand About Link Building

Writing by Shawna Wright in Link Building


3 Things You Need to Understand About Link Building

This post is inspired by a great article I read by Erin Everhart at Search Engine Land. Everything she mentions are things I've said to a client at one point or another (sometimes more than once) because at the end of the day I can't do my job well if our clients are pushing for something we don't/won't/can't do. The better our clients understand the rules of link building the better their results will be. Don't go black hat (for even a minute). More than once I've been asked to just "try" a spammy or black hat link building tactic to CLICK HERE TO READ MORE...

Why SMBs Can Win At SEO

Writing by Nick Stamoulis in SEO


Why SMBs Can Win At SEO

Small to medium sized business owners tend to think that they might be at a disadvantage when it comes to SEO. They have less resources than their enterprise counterparts and think that it’s the money that matters the most. The more money you have, the more you can “throw at” SEO and quickly see organic search traffic increase, right? Wrong. First of all, no matter how big your SEO budget may be it doesn’t change the nature of SEO. There’s nothing “quick” about it. And second of all, SEO can actually become more difficult when the budget is bigger because CLICK HERE TO READ MORE...

True Facebook Promotion is No Longer Free

Writing by Danielle Bachini in Social Media


True Facebook Promotion is No Longer Free

One of the most important places to market your business today is via social media. No matter who your target audience members are, there’s a good chance that they are using social media to some extent and most people are logging into at least one social account on a daily basis. There’s evidence that the younger generation may be moving away from Facebook but let’s face it, it’s still the social media powerhouse for now. That’s why it’s still necessary to have an active company Facebook page. One of the big draws to Facebook for businesses has been that it’s a CLICK HERE TO READ MORE...

Getting Your Content Calendar Ready for 2015

Writing by Shawna Wright in Content Marketing


Getting Your Content Calendar  Ready for 2015

2015? But it's only July 2014! Why on Earth would I think about 2015 at this point? Well, in the world of SEO the content you publish today doesn't help you organically today, although it can certainly bring in tons of social traffic right away. The organic benefits come much further down the road, so the content you created this year for Mother's Day is more than likely going to send you organic traffic NEXT year. We work with one client that specializes in gourmet gifts. Mother's Day, Father's Day, and Christmas are some of their biggest revenue generating holidays. Their CLICK HERE TO READ MORE...

Enhance Blogger Outreach Efforts with These Tactics

Writing by Nick Stamoulis in Content Marketing


Enhance Blogger Outreach Efforts with These Tactics

There are many benefits to guest blog posting. It’s a way to showcase your expertise on another industry site in order to gain visibility where your target audience members are spending time. In most cases a guest blogger is allowed a short author bio at the end of the post. This is a great place to put a link back to your website. It’s best practice to “nofollow” this link so that the post doesn’t just appear as a way to manipulate your search rank, but is there to drive traffic back to your site. When you share content on CLICK HERE TO READ MORE...

Should Google Authorship Be Used On Every Page of a Website?

Writing by Danielle Bachini in Content Marketing


authorship

Google Authorship is a way to connect authors with the informational articles (blog posts) that they write. It tells Google who the original author of the content is and links content written on your owned domain to your individual (not company) Google + profile. Content that is written by an author that has verified authorship through Google appears in the search results with their headshot and searchers can click on the byline to see more articles they’ve authored or follow them on Google+. Once authorship is verified, content appears in the search results like this: It’s very simple to sign CLICK HERE TO READ MORE...

Did Panda 4.0 Target Individual Pages?

Writing by Nick Stamoulis in Search Engines


Panda 4.0

Back in mid-May Google rolled out Panda 4.0 and it really shook up the search results. According to Search Engine Land, "Panda 4.0 must be a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version of the algorithm today." Many site were affected, for better or worse, and for several days the SERPs were all over the place. One of our clients watched their site bounce around from page one to page two for almost a week as the SERPs readjusted CLICK HERE TO READ MORE...

Don’t Let SEO Get Stuck in the Approval Process

Writing by Danielle Bachini in SEO


Don’t Let SEO Get Stuck in the Approval Process

It happens all the time. We sign on an SEO client and we’re on the same page. The client understands that their input is important to the process and they are willing to make it a team effort. Things start off smoothly enough but then within a few weeks or months we hear from them less and less. While this might sound like a good thing (a client that isn’t bugging you every 20 minutes!), in the SEO world there needs to be ongoing communication. As SEO professionals, we are experts at SEO. We’ve got that process down to a CLICK HERE TO READ MORE...

What to Look for in a Web Hosting Company, Part 1

Writing by Michael Lupacchino in Web Development


What to Look for in a Web Hosting Company, Part 1

Regardless of if you are launching a brand new website or are redesigning an existing one, something to keep in mind is your web hosting company. While there are plenty of options out there to choose from, not all companies are the same. You need to do your research and take time to review your possible choices before you make your decisions as a web hosting company is the reason your website is online. While it isn’t impossible to migrate your website from one provider to another should you find their service unsatisfactory – it is not easy to do, CLICK HERE TO READ MORE...

Content Doesn’t Just Mean Articles

Writing by Shawna Wright in Content Marketing


Content Doesn’t Just Mean Articles

If you understand even the basic elements of modern SEO, you know that content is a huge part of the equation. Creating useful content on a regular basis is a way to generate natural inbound links, keep your social profiles active, appear on the search engine results page for more search queries, and basically help to make a name for yourself and generate exposure in the industry. Articles and blog posts are great for SEO because they are text-based and the search spiders can “read” the whole thing. However, it’s important to remember that content isn’t just for the search CLICK HERE TO READ MORE...

SEO and the Long B2B Sales Cycle

Writing by Nick Stamoulis in B2B SEO Marketing


SEO and the Long B2B Sales Cycle

One of the biggest differentiators between B2C marketing and B2B marketing is understanding the nature of the sales cycle. Many B2C marketing campaigns are developed for the short term, generating quick sales from a promotion. In the B2B world, it’s often more complicated. That’s because the sales cycle is so much longer. A B2B product or service is going to affect a business operation, which means that the decision needs to be the right one. Decision makers will spend a lot of time reviewing their options before spending any portion of their budget on a product or service. In some CLICK HERE TO READ MORE...

Leverage Old Content for New Links

Writing by Shawna Wright in Content Marketing


Leverage Old Content for New Links

Constantly creating interesting, informative, and engaging content day after dayt is no easy task. There are plenty days where I just stare at my screen for a half an hour, trying to think of what to write about. What will our readers be interested in? What new angles can I take on old topics? What is the "hot" topic right now we need to be talking about? Ask any marketing manager who is responsible for content creation will tell you there are plenty of days when they just don't have the spark or drive to push out one more piece CLICK HERE TO READ MORE...

“Direct” Traffic from SEO? Yes, Says Groupon

Writing by Nick Stamoulis in SEO


“Direct” Traffic from SEO? Yes, Says Groupon

Upon pulling an “All Traffic” report from Google Analytics, many website owners will notice that one of the top sources of traffic, if not the top source of traffic, is listed as “(direct)/(none)”. What exactly “(direct)/(none)” meant was always a little confusing since browsers don’t always report referral sources for privacy reasons and these hidden sources can get lumped into the Direct category, but for the most part, taken at face value, Direct was believed to mean Direct. These visitors typed the URL directly into the browser or maybe had the site bookmarked. Yet, this assumption never quite sit well CLICK HERE TO READ MORE...

SEO Isn’t a Be All And End All Solution

Writing by Danielle Bachini in SEO


SEO Isn’t a Be All And End All Solution

SEO is important. There’s no denying that. Search engine optimization tactics are what help to improve the search engine presence of a website and let’s face it, the search engines are where people turn to when they are looking for the products or services that you are trying to sell. If you can’t be found in the search engines, it diminishes your earning potential. Despite what naysayers want you to believe, SEO certainly isn’t dead. Yes, it has changed over the years and yes, it’s a lot more challenging than it once was but it isn’t dead. As an SEO CLICK HERE TO READ MORE...

The Importance of Enabling Web Analytics

Writing by Michael Lupacchino in Website Design


Big data, analytics, and business intelligence – these are all “buzzwords” that get thrown around these days whenever we start talking about business and/or technology. There is no denying it, we live in a data driven society. Decisions are made based statistical evidence mined from many different sources. Your website analytics are a key source of data for your business. Not only do web analytics help you uncover Key Performance Indicators of your website and business, but they allow you to track your progress to see if your company’s SEO, marketing, advertising, and other business efforts are paying off.With so much CLICK HERE TO READ MORE...