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4 WordPress SEO Tips

Writing by Nick Stamoulis in Content Marketing

I am a huge fan of using WordPress for a business blog; both this blog and the Search Engine Optimization Journal are WordPress blogs. WordPress is incredibly user-friendly, which means it’s very easy to customize your settings and make small changes whenever you need to. If you are using WordPress for your business blog and are looking for ways to get SEO value from it, here are 4 WordPress SEO tips. Social Share Buttons Social signals are having a huge impact on the world of SEO, including how well your websit ranks in the search engines. The more times your content is shared the more inbound links it earns and the more important it becomes in the eyes of the search engines. Social share buttons are a great way to encourage readers to share your content without actually having to leave your blog to do it (you want to CLICK HERE TO READ MORE...

How Becoming a Thought Leader Helps SEO

Writing by Brick Marketing in Internet Marketing

The Internet is a competitive place for businesses within any industry. People turn to the Internet, and more specifically to the search engines, every day to find information about products or services. If you want to stand out, you need to establish your business as a thought leader in your industry by creating content like blog posts, social media posts, articles, press releases, white papers, E-books, guides, etc. Not only will this content help to build trust amongst target audience members, but it will also improve SEO efforts by building inbound links. While some businesses may understand the CLICK HERE TO READ MORE...

The Next Generation of Mobile Marketing: SnapTags > QR Codes

Writing by Brick Marketing in Internet Marketing

The following is a guest post by Amanda DiSilvestro of Business.com If you were to Google my name, you know that I am a big fan of QR Codes and writing about the benefits of QR Codes. Call them ugly or annoying, but I find them to be extremely convenient. All I have to do is pull out my smartphone and take a picture, and I am taken directly to a company website. No more fumbling for a piece of paper or trying to remember a phone number by saying it over and over in my head. However, even I could CLICK HERE TO READ MORE...

SEO Isn’t Responsible for Conversion Rate

Writing by Brick Marketing in SEO

Measuring SEO success and measuring website conversion success are two different things entirely. The goal of an SEO campaign is to generate more traffic and visitors to a site. Once they get there, it’s other factors that determine whether that website visitor will convert. If you find that your SEO is going well and traffic rates are steadily improving, but you are still struggling with a low conversion rate, here are a few suggestions: Benchmark the Data It’s important to understand the seasonality of your business and make sure that you have realistic expectations. Looking at one or CLICK HERE TO READ MORE...

What’s New in SEO for February 21, 2012

Writing by Brick Marketing in SEO News

We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Improving health searches, because your health matters Now when you are sick and search for a symptom or set of symptoms, you'll often see a list of possibly related health conditions that you can use to refine your search. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Search Data Predicts ‘War Horse’ to Win Best Picture Academy Award Yahoo! has collected data for the most popular Academy Award nominee-related searches CLICK HERE TO READ MORE...

The Effects of Google+ on SEO

Writing by Nick Stamoulis in Social Media

In early January, Google announced that three new features had been added to the search results: Personal Results, Profiles in Search, and Google+ People and Pages. Lumped together, the three new features are being called “Search, plus your world.” By adding Google+ profiles to the SERPs, Google says “you might see prominent people who frequently discuss this topic on Google+ appearing on the right-hand side of the results page,” allowing you to connect with them on your own Google+ profile. When a user is logged into their Google+ account and they search for a person, Google’s CLICK HERE TO READ MORE...

B2B Link Building is Reputation Building

Writing by Brick Marketing in Link Building

Besides asking trusted friends and family members, where is the first place that people usually go to in order to find out more information? That’s right, they head straight to the computer or take out their mobile device and start searching online. Information about just about anything is right at our fingertips and for the most part, what we see online, we tend to believe as truth. So, for this reason B2Bs need to be aware of how they are being perceived. A good online reputation can really help to boost sales, whereas a lackluster or CLICK HERE TO READ MORE...

How to Be a Bad SEO Client

Writing by Nick Stamoulis in SEO

It’s taken a long time (nearly seven years!) but my business has grown to the point where I don’t have to accept every single SEO client that comes my way in order to survive. My SEO company is secure enough that I can afford to be a little discerning when choosing which potential clients I want to work with, and I prefer working with clients that I know I can help—I don’t want to waste my time or their money when I know they aren’t ready to outsource their SEO. So when a potential client comes along that just won’t CLICK HERE TO READ MORE...

Demand Generation SEO Tips

Writing by Brick Marketing in SEO

Not every business is going to sell the same things that another business already sells. In fact, there are plenty of businesses out there starting up every day that sell a completely new product or offer a brand new service. Maybe it’s similar to another product or service, or based off of another product or service, but it’s new. At one point, every product or service that we’ve come to rely on was new, right? So how do you use SEO to create demand for something that’s totally new? The foundation of an SEO campaign relies on CLICK HERE TO READ MORE...

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