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B2Bs, Who Is Your Biggest Competition Online?

Writing by Nick Stamoulis in B2B SEO Marketing

B2Bs, Who Is Your Biggest Competition Online?

Let’s start with a very basic marketing question that I’m sure most B2B marketers can answer—what other companies are your biggest competition offline? Who are you neck and neck with when it comes to reaching your target audience? Next marketing 101 question—are those brands the same as your biggest competitors online? Many B2B businesses have been surprised to find that even though they may be a powerhouse when it comes to the offline world, when they decided to take their business online there was a whole new set of competitors to contend with and their online brand wasn’t nearly as strong as their offline brand was. This is exactly what happened to B2B client of mine a few years back. My client’s company operates in the foodservice industry, manufacturing equipment used by restaurants, bakeries, fast food chains and the like. The company has been around since the 1940s and is the CLICK HERE TO READ MORE...

How Press Release Distribution Helps SEO

Writing by Brick Marketing in SEO

How Press Releases Actually Help SEO

Online press release distribution has long been a staple of an SEO campaign. We use it as a part of our own link building efforts and for our clients. Writing a press release and submitting it through a paid distribution service provides an opportunity to publish branded content that includes links back to your web properties. However it’s important to point out that the value in online press releases for SEO isn’t where most people think that it is which means that many website owners are taking the wrong approach to press release distribution. To the SEO novice, writing and CLICK HERE TO READ MORE...

Reasons to Keep B2B SEO Content Evergreen

Writing by Brick Marketing in B2B SEO Marketing

Reasons to Keep B2B Content Evergreen

A B2B SEO campaign is nothing today without a strong content marketing component. Content is required because it’s essentially what can be optimized and then found in various outlets online, including within the search engines. B2B online marketing content can take many formats and the primary purpose should always be to inform target audience members and create content that is beneficial for them. For traffic generation purposes, it’s recommended that the majority of online marketing content be “evergreen”, meaning that it will be relevant for a very long time, maybe always. Evergreen content is the CLICK HERE TO READ MORE...

Blog Posts to Read for May 16, 2013

Writing by Brick Marketing in SEO News

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! For Better Or Worse, A Lot Of Change Is Coming To Google SEO By: Chris Crum of WebProNews Google has a lot of stuff in the works that will have a direct impact on webmasters and the search engine optimization community. The Clients I Can't Afford To Take By: Bill Sebald for SEOmoz If a strong partnership is what you seek, then CLICK HERE TO READ MORE...

Make Sure Your SEO Lines Up with Searcher Behavior

Writing by Nick Stamoulis in Keyword Research

Make Sure Your SEO Lines Up with Searcher Behavior

A common mistake I see many new-to-SEO site owners and marketing managers make is that they assume they know how their target audience is searching for their products and services. When you’re conducting your keyword research you have to keep an open mind about what kind of search terms are going to be the best fit for your website. Industry jargon, for instance, doesn’t always make for the best SEO if your potential customers don’t use those terms to search. For example, you may refer to your financial software as “business forecasting software” but what if your customers are looking CLICK HERE TO READ MORE...

Understanding Google Penalties: Penguin 2.0 Is Coming

Writing by Brick Marketing in Search Engines

Understanding Google Penalties: Penguin 2.0 Is Coming

Word on the street is that Penguin 2.0 will be coming to a Google organic search result near you very shortly. If you aren’t familiar with the Google Penguin algorithm update, it was first launched in the spring of 2012 and targeted websites that were using low quality (spammy) link building tactics. According to Matt Cutts, head of the web spam team at Google, Penguin 2.0 will be significant. Website owners- you’ve been warned. Because Penguin 2.0 hasn’t happened yet and the only thing that we know for sure is that it is on the CLICK HERE TO READ MORE...

XML Sitemaps and SEO

Writing by Brick Marketing in SEO

In this week’s SEO video lesson, Nick Stamoulis explains how XML Sitemaps improve SEO and how you can make one for your site. An XML Sitemap is a directory that makes it possible for the search engine spiders to find and index every page of your website. You’ll want to create an XML Sitemap when you are finished optimizing your site to make sure your optimized content gets indexed by the search engines. Once you have your XML Sitemap, you should submit it to Google using Google Webmaster Tools. In doing so, you are basically telling Google "here is my site, CLICK HERE TO READ MORE...

“How Do I Get to Number 1 in Google?” Is the Wrong Question to Ask!

Writing by Brick Marketing in SEO

“How Do I Get to #1 in Google?” Is the Wrong Question to Ask

SEO is a necessary component of an online marketing campaign today. After all, one of the first places that people go searching for information today is Google. If your content appears prominently in Google for the keywords and keyword phrases that people are using to search, it will mean more visitors to the site and more conversions. It makes sense that website owners that are getting started with SEO often ask, “How long will it take to get to the top of Google?”, however SEO success isn’t measured by rank for a number of reasons. Rankings fluctuate, and CLICK HERE TO READ MORE...

Interview with SEO Expert Ted Ives

Writing by Nick Stamoulis in Expert Interviews

Interview with SEO Expert Ted Ives

Recently I had the chance to interview SEO expert Ted Ives. Ted previously served as Vice President of Product Management at The Search Agency, and currently helps enterprises to scale up online marketing efforts through custom engagements tailored to their unique situations. His background working for technology companies, including Apple, Microsoft, APC, and National Semiconductor, gives him a unique perspective on SEO. Thanks so much to Ted Ives for spending the time to answer all of my questions! :) Question: Coming from a technical background, how has that work experience influenced the way you approach SEO? Answer from Ted Ives: In CLICK HERE TO READ MORE...

What’s New in SEO for May 14, 2013

Writing by Brick Marketing in SEO News

We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: More Than 70 of the World’s Languages in the Blink of an Eye Google adds five new languages to Google Translate, which combined are spoken by over 183 million people in the world. We’re Going Live from Google I/O Starting on May 15 at 9 a.m. PT, you can view multiple channels of live streamed content from Google I/O (Google's annual developer conference) at developers.google.com/io. WHAT'S NEW THIS CLICK HERE TO READ MORE...

Getting Everyone Involved in the B2B Content Creation Process

Writing by Shawna Wright in Content Marketing

A while back Brick Marketing had the honor of interviewing B2B marketing expert Michael Brenner, author of B2B Marketing Insider, co-founder of the social news site Business 2 Community, and Editor-in-Chief of SAP’s “innovation” blog. He’s is in some way responsible for dozens, if not hundreds, of pieces of B2B content going live every day. Most of our B2B clients have a hard time coming up with two blog posts a week, let alone dozens a day. So we asked Michael what his advice for smaller companies that are struggling with consistent B2B content creation would be. Here’s what CLICK HERE TO READ MORE...