B2B Social Media Strategy

When first getting started with social media, there are many things to take into consideration. The right approach for one business may not be the right approach for the next. The first step is to define what the B2B social media strategy will be.

For any business, it’s essential to develop a B2B social media marketing strategy. Entering the social media space without a strategic plan in place is a recipe for disaster. A partner like Brick Marketing will take a thorough look at your current marketing plan and business objectives in order to devise a business to business social media marketing program that is the right fit for your business needs.

The first item that needs to be addressed is what the most appropriate social networks are for your business to be active on. LinkedIn, Google+, Twitter, and Facebook may be the obvious choices but there are plenty of other social networks to choose from and new social networks are always being developed. The most important thing to consider is which social networks are attracting the most attention from your target audience members. These networks are obviously where you will want to dedicate the most time. In some industries there are niche social networks that may be just as beneficial as LinkedIn, Google+, Twitter, and Facebook. Niche social networks are valuable because there is less noise, or distractions, that are commonly associated with the more mainstream networks. As a full service B2B social media managed client, Brick Marketing will assist you in finding niche social networking opportunities.

Once the right social networks for your business have been chosen, the next step is to define what the B2B social media content strategy will be. In order to be successful in social media, it’s necessary to keep the profiles active by sharing high quality content that will be engaging to target audience members. This will keep current social media followers interested and help gain new social media followers over time. Content that can be shared in social media include blog posts, guest blog posts, articles, press releases, white papers, eBooks, guides, videos, etc.

For example, the B2B social media content strategy for a software company may involve promoting existing informational content. In order to properly understand how to use the software, customers and clients will need to view product demonstrations and read product guides. This content can be promoted in social media along with other relevant content that target audience members would find beneficial. A software company may also have a PR department that creates content on a regular basis and this content can also be leveraged for social media use. An important component of a marketing strategy for a manufacturing company may be trade show appearances. Trade show appearances can easily provide lots of great content to share in social media before, during, and after the event.

Once content has been created it is necessary to determine what the content promotion schedule will be, including the type of content that is being shared and the frequency.