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The auto dealer industry is competitive. Potential customers have lots of options when it comes to buying a new vehicle. Therefore, it’s imperative for you to have a well optimized auto dealer website that performs well in the search engines. Brick Marketing offers auto dealer SEO services to improve your search engine visibility for branded and non-branded search terms. We will work to integrate all other aspects of your marketing, including traditional TV and print advertising efforts, into your customized auto dealer SEO strategy.
During the first phase of an auto dealer SEO campaign we will thoroughly review your website and marketing initiatives and analyze the competition in your market before making on-site optimization recommendations. Once we have a significant understanding of the background of your company and the auto industry in your area, we will begin the keyword research process. In order to have a website that will be found in the search engines for non branded search terms, relevant keywords need to be implemented naturally into the existing content and meta tags for every page of the website. Using a keyword research tool, we will find related keywords and keyword phrases that have significant search volume on a national level. For a local auto dealership, we will then localize the selected keywords using the city, state, city and state, and neighborhood in which you are located.
The number of inbound links pointing to a website is a powerful indicator of trust to the search engines. In addition, links help to build brand visibility across the web. Phase two of an auto dealer SEO campaign involves creating a customized, white hat link building strategy that will improve your website’s performance in the search engines over time. We begin by conducting a link audit and analyze your current inbound links as well as the inbound links of your auto dealer competitors. This research provides us with information regarding areas to focus on and new opportunities that will guide the twelve month link building strategy. As a local auto dealer business, it’s important to submit your site to every local business directory and profile site. In addition to using localized keywords, this will help establish your location to the search engines. People want to visit an auto dealer that they can trust and this trust can be instilled by creating helpful blog post or article content that includes tips and how-to’s. We will help you develop, write, and promote this content as part of our full service auto dealer SEO solutions.
Every month, we will review the success of your auto dealer SEO campaign and make ongoing recommendations to strengthen it.
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